Creating engaging email campaigns requires careful planning and execution. Here's how to create effective email campaigns:

Starting a New Campaign

1. Access the Email Marketing dashboard
2. Click Create and choose:
   • Blast: Single campaign sent to multiple lists
   • Automation: Triggered emails based on specific actions
3. Select a template:
   • Browse categories or view all templates
   • Preview and click "Use This Template"
   • Start from blank for custom design

Building Your Campaign Structure

Each campaign includes:

• Header (top section)
• Content sections (middle)
• Footer (bottom section)

Adding and Managing Sections

• Click + to add new sections
• Use ↑↓ arrows to reorder
• Click copy icon to duplicate
• Use trash can to delete
• Undo/redo buttons available at top

Header Customization

Choose between:

• Image upload
• Logo display
• Text content
• Title with custom styling
• "View in Browser" link option

Footer Elements (Required)

• Unsubscribe link
• Postal address
• Optional: Logo/brand name
• Social media icons (up to 5)

Content Section Options

• Text blocks
• Images
• Buttons
• Spacers
• Divider lines
• Blog content
• Product displays
• Discount offers

Template Management

To reuse templates:

1. Navigate to previous campaigns
2. Click "Reuse Template"
3. Select campaign type
4. Edit as needed

Mobile Optimization

• Use device view icon to preview mobile layout
• Ensure readability across devices
• Test responsiveness

Campaign Management

• Drafts save automatically
• Edit existing campaigns via dashboard
• Delete unwanted drafts permanently
• Review content before sending

Best Practices

• Keep content focused and relevant
• Maintain consistent branding
• Include clear call-to-action
• Test all links before sending
• Follow email marketing regulations
• Regularly clean mailing lists

Remember: Unsubscribe links and postal addresses are mandatory for legal compliance and spam prevention.

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