Optimize your page titles for maximum SEO impact and better browser tab organization by configuring title formats across your site.

A well-structured title format helps your content stand out in search results and makes browser navigation more intuitive.

How to Modify Title Formats:

1. Access the SEO Appearance panel
2. Navigate to Appearance in Search
3. Select Home, Pages, or Items tab
4. Edit the SEO Title Format field
5. Click Save

Available Variables:

• %s: Site title
• %p: Page SEO title (or page title if no SEO title exists)
• %i: Collection item SEO title (for blog posts, products, or events)

Title Format Types:

1. Page Title Format:

• Default: "Page title — Site name" (%p - %s)
• Applies to all pages except homepage and collection items
• Requires %p variable for browser tab display

2. Homepage Title Format:

• Default: Site title (%s)
• Custom text can be added for branding
• %p variable uses pre-existing SEO title or page title

3. Collection Item Format:

• Default: "Item Title — Site Name" (%i - %s)
• Used for blog posts, products, events, and album tracks
• Requires %i variable for browser tab display

Optimization Tips:

Brand-First Strategy:

• Place %s at the beginning
• Best for established brands
• Example: "CompanyName | Page Title"

Content-First Strategy:

• Place %p or %i at the beginning
• Better for search visibility
• Example: "Blog Post Title - Site Name"

Best Practices:

• Keep titles under 60 characters
• Include key identifiers first
• Use consistent formatting across pages
• Consider multiple open tabs usability
• Incorporate relevant keywords naturally

Note: Changes to title formats affect both search engine results and browser tab displays, impacting both SEO and user experience.

Related Articles

Previous Articles