How to Effectively Use Images in Email Campaigns

How to Effectively Use Images in Email Campaigns

By Michael Turner

January 16, 2025 at 04:33 PM

Images in email marketing campaigns are essential for engagement and visual appeal. Here's how to effectively use them:

Image Requirements:

  • Keep image width at 750px or less to prevent blurring
  • Multiple images stack vertically by default
  • Maximum of 4 images per section

Adding Images:

  1. Click [+] between campaign header and footer
  2. Select "Image"
  3. Click "Add Image" to upload from device or "Choose from Library"
  4. Use "Manage Images" to add, rearrange, or delete images

Adding Clickthrough URLs:

  1. Click "Unlinked" beside image name
  2. Enter URL directly or use link editor
  3. Link to websites, email addresses, or phone numbers

Layout Options:

  • Banner: Full-bleed images with captions below
  • Grid: Thumbnail images without captions
  • Card: Images with overlapping caption cards
  • List (Left/Right): Images with side captions
  • Side: Alternating image and caption placement

Styling Options:

  • Image size (S, M, L)
  • Spacing adjustments
  • Section colors
  • Text formatting
  • Padding options

Best Practices:

  • Add alt text for accessibility
  • Use captions to provide context
  • Maintain consistent styling
  • Consider mobile responsiveness
  • Test across different email clients

Note: While slideshow functionality isn't available, you can use animated GIFs to create similar effects.

Header images can include logos or library images, while blog and product sections automatically pull featured images from your site content.

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