How to Get Started with Squarespace Email Campaigns: A Complete Guide
Squarespace Email Campaigns is a built-in email marketing tool that helps you create, send, and track professional emails that match your website's aesthetics. The platform offers three key benefits:
- Streamlined workflow by managing your website and email campaigns in one interface
- Brand consistency through seamless design integration
- Comprehensive analytics to track subscriber engagement
Getting Started
To use Email Campaigns, you need:
- An active Squarespace website subscription or Acuity Scheduling subscription
- A custom domain and email address (recommended)
- A sender profile
- At least one mailing list
Newsletter sign-up form
Campaign Types
- Mass Campaigns
- One-time emails sent to specific mailing lists
- Perfect for announcements, promotions, or events
- Includes permanent links for sharing
- Automated Campaigns
- Trigger-based emails sent automatically
- Responds to actions like list signups or purchases
- Helps maintain constant engagement
Black Friday promotion banner Squarespace
Tracking and Analytics
Monitor campaign performance through:
- Built-in analytics tools
- Subscriber behavior tracking
- Unsubscribe monitoring
- Browser view statistics
- Permanent campaign links
Features for Growth
- Newsletter blocks for website integration
- Multiple subscription form options
- Customizable sender profiles
- List management tools
- Browser view links for easy sharing
New users can start with a free trial that includes three mass campaigns before choosing a paid plan that suits their needs.