To migrate from Mailchimp to Squarespace Email Campaigns, follow these essential steps:

Step 1: Test Features with Free Trial

• Create a mailing list
• Draft and send up to 3 mass email campaigns
• Keep Mailchimp active until migration is complete

Step 2: Export Contacts

• Export Mailchimp audience as .csv file
• Ensure correct format: email, first name, last name
• Import contacts to Squarespace mailing list

Step 3: Set Up Newsletter Collection

• Add newsletter blocks to your site
• Implement promotional pop-ups
• Enable checkout newsletter sign-ups
• Set up Acuity Scheduling opt-ins

Step 4: Create Your First Campaign

• Click 'Create' then 'Mass Email'
• Choose a template or start blank
• Add content: text, images, buttons, blog posts, products
• Match brand styling with fonts and colors

Step 5: Select a Paid Plan

• Choose monthly or annual billing
• Select plan based on:
  • Mailing list size
  • Monthly email volume needs

Step 6: Complete Transition

• Cancel Mailchimp subscription
• Disconnect Mailchimp from newsletter blocks
• Remove Mailchimp extensions

Key Features Available:

• Full website integration
• Professional templates
• Automated emails
• Product/blog post sections
• Blog-to-campaign conversion
• Analytics tools
• Subscriber segmentation

Optimization Tips:

• Review campaign analytics
• Set up automated emails
• Follow best practices
• Regularly update contact lists
• Test campaigns before sending

Note: After upgrading to a paid plan, you'll gain access to additional features like automated emails and advanced analytics not available during the trial.

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