Sending Effective Email Campaigns

Before sending your campaign, ensure you have:

• An email list
• Verified sender details
• A completed email draft
• Verified email address or domain
• Valid physical address
• Adequate subscriber limits for your plan

Adding Essential Information:

1. Navigate to Drafts and select your campaign
2. Add compelling subject line and preview text
3. Select recipients from your email lists
4. Connect sender details (From: name and email)
5. Add legal physical address to footer

Sending a Test Email:

1. Click "Send Test" at the bottom of editor
2. Enter test email addresses (separate multiple with commas)
3. Check for:
   • Working links and buttons
   • Proper image display
   • Grammar and spelling
   • Mobile responsiveness
   • Visible unsubscribe link

Sending Options:

Immediate Send:

1. Click Schedule in side panel
2. Enable "Send Immediately"
3. Click "Send to Recipients"

Schedule for Later:

1. Click Schedule in side panel
2. Disable "Send Immediately"
3. Select date and time
4. Click "Schedule Campaign" and confirm

Campaign Review Process:

• Some campaigns may show "Under Review" status
• Review typically takes minutes, occasionally hours
• Campaigns appear in Sent folder as "Pending Review"
• Automatically sends after approval

Tracking Results:

• Monitor opens, clicks, and deliveries from dashboard
• Access detailed metrics in Sent section
• Compare performance with previous campaigns

Important Notes:

• Sent campaigns cannot be undone or retrieved
• Sending issues should be reported to support
• Time zones are based on device settings
• Subscribers may need to confirm subscription before receiving emails
• Cannot resend to specific subscribers

Remember to validate your domain to avoid "via squarespace-mail.com" in sender address and maintain professional appearance.

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