Send Email Campaigns Guide: Everything You Need to Know For Mass Mailings

Send Email Campaigns Guide: Everything You Need to Know For Mass Mailings

By Michael Turner

January 12, 2025 at 05:31 PM

Email Campaign Sending Guide

Before sending your campaign, ensure you have:

  • A mailing list
  • Sender details
  • Email draft
  • Verified email address
  • Custom domain verification (recommended)
  • Valid physical address
  • Sufficient monthly campaign allowance

Vinyl record with decorative cover

Vinyl record with decorative cover

Setting Up Your Campaign:

  1. Add Essential Information:
  • Navigate to Email Campaigns dashboard > Drafts
  • Add compelling subject line and preview text
  • Select recipients (mailing lists, customers, or segments)
  • Choose sender details
  • Include legal physical address
  1. Test Your Campaign (Recommended):
  • Send test emails to personal address
  • Check all links and buttons
  • Review for typos
  • Verify image display
  • Test on multiple devices
  • Confirm unsubscribe link visibility
  1. Send or Schedule:

Immediate Sending:

  • Click Schedule in sidebar
  • Enable "Send Immediately"
  • Click "Send to Recipients"

Scheduled Sending:

  • Click Schedule
  • Disable "Send Immediately"
  • Select date and time
  • Click "Campaign Scheduling" then "Schedule"

Important Notes:

  • Campaigns may enter "In Review" status for security checks
  • Custom domain verification removes "via squarespace-mail.com" footer
  • Sent campaigns cannot be canceled or retracted
  • Timezone follows your device settings
  • New subscribers may need to confirm subscription
  • Individual campaign resending isn't possible

Track Performance: Monitor campaign success through:

  • Open rates
  • Click rates
  • Delivery statistics
  • Comparative analysis with previous campaigns

Troubleshooting: If campaign sending fails:

  • Verify monthly limits
  • Check subscriber count
  • Ensure list confirmation
  • Contact support before resending

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