Mailchimp integration with Squarespace enables email marketing, newsletter management, and customer data synchronization. Here's everything you need to know about using these platforms together effectively.

Key Features and Benefits:

• Collect email addresses through forms and popups
• Send newsletters and email campaigns
• Sync online store information
• Create automatic blog post newsletters
• Manage customer subscriptions at checkout

Setting Up Domain Authentication (Custom Domains)

1. Create two CNAME records in DNS settings:

• First Record:

  • Type: CNAME
  • Host: k2._domainkey
  • Data: dkim2.mcsv.net

• Second Record:

  • Type: CNAME
  • Host: k3._domainkey
  • Data: dkim3.mcsv.net

2. Complete authentication through Mailchimp's platform Note: Record propagation may take several hours.

Connecting Forms and Newsletters

Important Guidelines:

• Only Email field should be marked "Required" in Mailchimp
• Use new empty audiences for best results
• Maintain identical form fields across multiple blocks
• Limit form fields to 30 or fewer
• Field values cannot exceed 255 characters

Connection Steps:

1. Open Block Editor
2. Click Storage
3. Connect to Mailchimp
4. Select target audience
5. Configure settings

Advanced Features

Newsletter Popup:

• Create engaging promotional popups
• Collect visitor email addresses
• Customize appearance and timing

Checkout Integration:

• Add "Join Mailing List" option
• Integrate with Commerce plans
• Automatic customer data collection

Blog-to-Email:

• Automatic RSS-to-Email campaigns
• Include blog images and excerpts
• Regular content delivery to subscribers

Commerce Synchronization:

• Sync products and orders
• Track customer information
• Integrate with marketing automation

Managing Double Opt-In

• Enabled by default
• Recommended for EU compliance
• Can be disabled through form editor
• Helps reduce spam and maintain list quality

Multiple Account Management

• Connect different Mailchimp accounts to separate forms
• Use unique audiences for each form
• Avoid connecting multiple forms to single audience
• Maintain identical fields when sharing audiences

Traffic Tracking

• Monitor campaign performance
• Track visitor sources
• Analyze marketing effectiveness
• View all Mailchimp-sourced traffic

Best Practices:

• Regularly verify form connections
• Monitor audience synchronization
• Keep field structures consistent
• Review authentication settings periodically

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