Connect Mailchimp with Squarespace to boost your email marketing and grow your subscriber list. Here's how to make the most of this integration:

Set Up Domain Authentication (Custom Domains)

1. Create CNAME Records in Squarespace DNS Settings:

• First Record: Type = CNAME, Host = k2._domainkey, Data = dkim2.mcsv.net
• Second Record: Type = CNAME, Host = k3._domainkey, Data = dkim3.mcsv.net

2. Complete authentication in Mailchimp (allow time for CNAME propagation)

Add Email Collection Forms

Connect Form Blocks or Newsletter Blocks:

• Click Storage in block editor
• Connect to Mailchimp
• Select subscriber list
• Ensure form fields match Mailchimp settings
• Limit fields to 30 (Mailchimp maximum)

Important Form Guidelines:

• Use new, empty subscriber lists
• Keep field settings identical across multiple forms
• Character limit: 255 per field
• Make non-email fields optional in Mailchimp

Additional Integration Options

1. Newsletter Popup:

• Create promotional popup for visitor email collection
• Customize timing and appearance

2. Checkout Integration:

• Add newsletter signup option during purchase
• Sync with Commerce features

3. Blog-to-Email:

• Use RSS to Email Campaign feature
• Automatically send new blog posts to subscribers

4. Commerce Store Sync:

• Connect Mailchimp extension
• Sync products, orders, and customer data
• Automate email marketing based on purchase behavior

Managing Subscriptions

Double Opt-in Settings:

• Enabled by default
• Recommended for EU compliance
• Can be disabled in Form Editor > Storage > Mailchimp

Multiple Account Management:

• Connect different Mailchimp accounts to separate forms
• Use unique subscriber lists for each form
• Maintain consistent field settings

Track Performance

Monitor traffic from Mailchimp campaigns through Traffic Sources Analytics:

• Track visitor acquisition
• Compare traffic sources
• Measure campaign effectiveness

Remember to regularly check your forms' functionality and maintain consistent settings across all integration points for optimal performance.

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