Integrating Google Analytics with Squarespace: A Complete Guide

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December 12, 2024 at 12:22 PM

Integrating Google Analytics with Squarespace allows you to track and analyze your website traffic effectively. Here's how to set it up and understand its features.

Setting Up Google Analytics

Create a Google Analytics account if you don't have one
Get your measurement ID (starts with G-)
Add the ID to Squarespace:
- Open Developer Tools
- Click External API Keys
- Enter your measurement ID
- Save changes

Note: Allow up to 24 hours for data to appear in Google Analytics.

Implementing Consent Collection

Enable Google's consent mode to manage visitor privacy:

Add your Analytics measurement ID
Enable Cookie Banner in Cookie and Visitor Data panel
Select Accept/Reject banner type
Customize banner text (optional)
Save settings

Managing Traffic Data

Exclude Internal Traffic:

Create a filter in Google Analytics to remove your IP address
Prevents skewed data from your own site visits

E-commerce Tracking Information:

Order ID
Store name
Total order amount
Customer location
Product details
SKU information

Key Differences Between Squarespace and Google Analytics

Internal Traffic:
- Squarespace excludes logged-in visits
- Google Analytics counts all traffic unless filtered
Bot Filtering:
- Both platforms use different filtering methods
- Results may vary
Data Sampling:
- Squarespace: Uses all visitor data
- Google Analytics: May use sample-based estimates
Commerce Tracking:
- Some orders might not appear in Google Analytics
Traffic Attribution:
- Squarespace: Based on last click
- Google Analytics: Uses multiple attribution models
Location Data:
- Both track geographical data
- May show differences due to IP address interpretation