Connect Google Analytics to your Squarespace site to track visitor data and analyze traffic patterns effectively.

Before Starting:

• Create a Google Analytics account if you don't have one
• Get your measurement ID (starts with G-)

Adding Google Analytics:

1. Navigate to Developer tools panel
2. Select External API keys
3. Enter your measurement ID in the Google Analytics account number field
4. Save changes

Note: Allow up to 24 hours for data to appear in Google Analytics.

Implementing Consent Mode:

1. Add your measurement ID
2. Enable cookie banner in Cookies & Visitor Data panel
3. Choose "Opt in & out" banner type
4. Customize banner text (optional)
5. Save settings

Tracking Features:

• Ecommerce conversion tracking includes:
  • Order ID
  • Store name
  • Purchase total
  • Customer location
  • Product details
  • SKU

Platform Differences:

• Internal Traffic: Squarespace excludes logged-in activity; Google Analytics includes it
• Bot Filtering: Different methods for filtering non-human traffic
• Data Sampling: Squarespace uses full data; Google Analytics may use sample estimates
• Traffic Attribution: Different methods for identifying referral sources
• Location Data: Variations in IP address recording between platforms

Removing Google Analytics:

1. Open Developer tools
2. Click External API keys
3. Delete measurement ID
4. Save changes

Important Notes:

• Create an IP filter in Google Analytics to exclude your own activity
• Ajax loading in version 7.0 sites may affect tracking accuracy
• Different analytics platforms may show varying results due to different calculation methods

For best results, regularly monitor both Squarespace and Google Analytics data to get a comprehensive view of your site's performance.

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