Learn About Squarespace Analytics & Performance Reports
Analytics data in Squarespace provides insights into your site's performance through visual reports. Data takes up to three hours to refresh and is accessible to site owners and contributors with administrator permissions.
Plan Availability
Analytics access varies based on:
- Your billing plan
- Payment processor connection
- Digital Products plan status
Core Features Available
Basic, Core, Plus, and Advanced Plans:
- Sales tracking
- Traffic monitoring
- Geographic data
- Purchase funnel analysis
- Abandoned checkout tracking
- Traffic sources
- Search keywords
- Activity logging
- Site content metrics
- RSS subscriber data
Personal, Business, and Commerce Plans:
- Limited sales tracking
- Basic traffic monitoring
- Geographic data
- Purchase funnel analysis (with connected payments)
- Traffic source analysis
- Basic search keywords
- Site content metrics
Accessing Analytics
- Open Home menu
- Click Analytics
- Select desired panel
Mobile Access Download the Squarespace app for mobile analytics viewing (limited metrics available).
Key Metrics Explained
- AOV (Average Order Value): Revenue ÷ Orders
- Bounce Rate: Percentage of single-page visits
- Conversion Rate: Varies by panel type:
- Purchase funnel: (Checkouts ÷ Total visits) × 100
- Sales by product: (Product orders ÷ Product views) × 100
- Forms & buttons: (Converted views ÷ Total unique views) × 100
Important Notes
- Logged-in activity is excluded from analytics
- Historical data remains available after upgrading
- Trial sites typically have same options as Personal plan
- Analytics data cannot be exported
- Refunds are not factored into revenue calculations
Best Practices
- Monitor data changes after significant site updates
- Log in before viewing your site to prevent skewing data
- Track site modifications against analytics performance
- Consider hiring a Squarespace Expert for detailed analysis
For specific analytics strategies or improvements, consult the Squarespace Forum or work with a certified Squarespace Expert.
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