Squarespace Geography Analytics provides detailed insights into visitor locations through an interactive heatmap and comprehensive data tables. This powerful tool helps you understand your audience's geographic distribution and optimize your marketing efforts.

Key Features:

• Interactive heatmap showing visitor concentrations
• Country, region, and city-level data
• Customizable date ranges (from January 2014)
• Detailed visitor statistics per location

Using Geography Analytics:

1. Access through Analytics > Traffic > Geography
2. Select desired date range from the dropdown menu
3. Use the heatmap to visualize visitor distribution
4. Click locations for detailed regional data

Map Features:

• Color intensity indicates visitor volume
• Hover over areas for exact visitor numbers
• Click to zoom into specific regions
• Real-time table updates with map interaction

Table Functions:

• Synchronizes with map navigation
• Shows locations with >0 visits
• Sortable by visit count
• Displays detailed regional breakdowns

Mobile App Access:

iOS Version:

• Access via Analytics > Geography
• Pinch to zoom on heatmap
• Tap regions for detailed statistics
• Interactive table with expandable locations

Android Version:

• Features bar chart of top countries
• Detailed country breakdown
• Regional and city-level data
• Google Maps integration

Data Considerations:

• "Unknown" locations occur when IP addresses don't provide location data
• May show discrepancies with Google Analytics due to different IP address interpretation methods

This analytics tool helps identify:

• Highest traffic locations
• Marketing opportunity areas
• Geographic growth patterns
• Campaign effectiveness by region

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