Set up automated email campaigns to trigger specific actions based on visitor behavior. These campaigns can be triggered by subscriptions or purchases.

Types of Automations

Subscriber Activity Automations:

• Welcome emails
• Reminder emails
• New subscriber discounts
• Triggers when someone joins your email list
• Can be sent immediately or after specified days

Customer Activity Automations:

• Thank you emails
• Product recommendations
• Returning customer rewards
• Follow-up emails
• VIP customer emails
• Triggers after purchases or specific spending thresholds

Creating an Automation

1. Create a draft campaign
2. Choose automation type and template
3. Set up campaign content
4. Link to product or email list
5. Schedule sending time
6. Activate the automation

Scheduling Options

• Send immediately after trigger
• Delay up to 730 days
• Trigger based on:
  • Any product purchase
  • Specific product purchase
  • Total order count
  • Total amount spent

Managing Automations

Pausing:

• Click '...' and select 'Pause'
• Automations pause automatically during edits
• Paused automations won't trigger for new actions

Drip Campaigns:

1. Create multiple automations
2. Link to same trigger source
3. Schedule different sending times
4. Only affects new subscribers/customers

Important Notes

• Automations count toward monthly sending limits
• Recipients must confirm subscription in some cases
• Unsubscribed users won't receive automations
• 30-day cooling period between same automation sends
• Track performance through open rates, clicks, and unsubscribes

Best Practices

• Test emails before activation
• Include valid physical address
• Review metrics regularly
• Use clear subject lines
• Maintain consistent sending schedule

By following these guidelines, you can create effective automated email campaigns that engage subscribers and customers while respecting their preferences and privacy.

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