
Product Image Best Practices: A Complete Guide to Adding & Optimizing Store Photos
Product images are crucial for your online store's success. Here's everything you need to know about using them effectively:
Before Adding Images:
- Upload directly or repurpose existing images
- Follow image format guidelines for optimal display
- Edit images to desired aspect ratio before uploading
- Limit to 100 images per product (recommended under 5 MB total)
Store Structure:
- Store pages: Landing pages showing multiple products
- Detail pages: Individual product pages with comprehensive information

Black blazer on hanger

Black Teresa jacket on hanger
Types of Product Images:
-
Featured Images:
- Represent products across the site
- Appear on store pages, product blocks, and summary blocks
- Default is the main image unless changed
-
Main Image:
- Appears first on product detail pages
- Can be reordered through drag-and-drop

Image thumbnail
- Additional Images:
- Show different angles and details
- Appear in product detail pages
- Can be reordered as needed

Black leather clutch

Black clutch purse
-
Variant Images:
- Display different product variations (colors, sizes)
- Shown when customers select variants
- Added through variant editor
-
Social Sharing Image:
- Appears when sharing product URLs
- Defaults to featured image if not specified
Customization Options:
- Adjust section styles and product elements
- Modify image aspect ratios
- Control gallery layouts
- Set image cropping preferences
Special Features:
- Quick view functionality
- Image zoom capability
- Hover effects
- Alt text support (up to 200 characters)
Best Practices:
- Use high-quality images
- Show multiple angles
- Include lifestyle photos
- Add detailed alt text
- Maintain consistent aspect ratios
- Consider loading times
- Use variant images effectively
You can enhance your product images using extensions like Soona for professional e-commerce photography and video content.
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