Product Image Best Practices: A Complete Guide to Adding & Optimizing Store Photos

Product Image Best Practices: A Complete Guide to Adding & Optimizing Store Photos

By Michael Turner

December 27, 2024 at 01:21 PM

Product images are crucial for your online store's success. Here's everything you need to know about using them effectively:

Before Adding Images:

  • Upload directly or repurpose existing images
  • Follow image format guidelines for optimal display
  • Edit images to desired aspect ratio before uploading
  • Limit to 100 images per product (recommended under 5 MB total)

Store Structure:

  • Store pages: Landing pages showing multiple products
  • Detail pages: Individual product pages with comprehensive information

Black blazer on hanger

Black blazer on hanger

Black Teresa jacket on hanger

Black Teresa jacket on hanger

Types of Product Images:

  1. Featured Images:

    • Represent products across the site
    • Appear on store pages, product blocks, and summary blocks
    • Default is the main image unless changed
  2. Main Image:

    • Appears first on product detail pages
    • Can be reordered through drag-and-drop

Image thumbnail

Image thumbnail

  1. Additional Images:
    • Show different angles and details
    • Appear in product detail pages
    • Can be reordered as needed

Black leather clutch

Black leather clutch

Black clutch purse

Black clutch purse

  1. Variant Images:

    • Display different product variations (colors, sizes)
    • Shown when customers select variants
    • Added through variant editor
  2. Social Sharing Image:

    • Appears when sharing product URLs
    • Defaults to featured image if not specified

Customization Options:

  • Adjust section styles and product elements
  • Modify image aspect ratios
  • Control gallery layouts
  • Set image cropping preferences

Special Features:

  • Quick view functionality
  • Image zoom capability
  • Hover effects
  • Alt text support (up to 200 characters)

Best Practices:

  • Use high-quality images
  • Show multiple angles
  • Include lifestyle photos
  • Add detailed alt text
  • Maintain consistent aspect ratios
  • Consider loading times
  • Use variant images effectively

You can enhance your product images using extensions like Soona for professional e-commerce photography and video content.

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