Product Purchase Process: Customer's Shopping Journey Guide

By Michael Turner

December 5, 2024 at 04:27 AM

Here's the concise, valuable rewrite focused on customer purchase flow:

The customer's journey from browsing to checkout follows a simple, secure process designed to maximize convenience and safety.

Browsing Products

Customers can discover products through:

  • Store page navigation and category filters
  • Quick View and Product Zoom features
  • Product blocks on various site pages
  • Email campaigns
  • Social media platforms (Facebook and Instagram)

The store page displays up to 200 items per page, with "Next" pagination for additional products.

Adding Items to Cart

On the product detail page, customers can:

  • View detailed product information and images
  • Select product variations (size, color, etc.)
  • Add up to 500 items to cart (150 for carrier shipping)
  • See real-time stock availability

Version 7.1 offers quick add functionality directly from store pages for single-variation products.

Shopping Cart Review

The cart provides:

  • Real-time item count and total
  • Quantity modification options
  • Express checkout capability
  • Clear item removal process

Checkout Process

  1. Email Entry

    • Option to subscribe to newsletter
    • Customer account login/creation
  2. Shipping Selection

    • Choice between shipping and local pickup
    • Google-powered address autocomplete
    • Multiple shipping options displayed by price
  3. Payment Options

    • Credit card processing
    • Alternative payments (PayPal, Apple Pay, Afterpay)
    • Discount code application
    • Store policy review

Order Confirmation

After purchase completion:

  • Confirmation page displays order details
  • Status tracking information provided
  • Digital download links sent if applicable
  • Multiple confirmation emails for split orders

Special Considerations

European customers may require Strong Customer Authentication (SCA):

  • Additional verification via browser popup
  • Bank app push notifications
  • Bank-specific authentication processes

Order Management

Customers can:

  • Track order status through their account
  • Access digital downloads
  • View shipping/billing information
  • Create accounts after purchase
  • Monitor tracking information for carrier-shipped items

The entire process is SSL-secured, ensuring safe transaction handling and data protection.

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