Email marketing with Mailchimp and Squarespace offers multiple ways to grow your subscriber list, manage newsletters, and sync e-commerce data.

Key Integration Features

• Collect email addresses through forms and popups
• Send automated newsletters from blog posts
• Sync orders, products, and customer data
• Enable newsletter signup during checkout
• Track campaign performance

Domain Authentication Setup

Create two CNAME records in your DNS settings:

1. First Record:

• Type: CNAME
• Host: k2._domainkey
• Data: dkim2.mcsv.net

2. Second Record:

• Type: CNAME
• Host: k3._domainkey
• Data: dkim3.mcsv.net

Form Integration Guidelines

• Use empty Mailchimp audiences for new forms
• Keep form fields identical across multiple blocks
• Limit data fields to 30 per audience
• Maximum field value: 255 characters
• Disable non-email required fields in Mailchimp

Double Opt-in Management

• Enabled by default for spam prevention
• Recommended for EU compliance
• Can be disabled through form editor
• Access via Storage tab in form settings

Multiple Account Management

• Connect different Mailchimp accounts to separate forms
• Use unique audiences for each form block
• Ensure identical fields when linking multiple blocks
• Each form storage operates independently

E-commerce Integration

• Sync product catalog automatically
• Track order information
• Manage customer data
• Enable checkout newsletter signup
• Create targeted email campaigns

Traffic Analytics

• Monitor campaign performance
• Track visitor sources
• Measure conversion rates
• Analyze marketing effectiveness

Remember to regularly verify your integration settings and maintain consistent form fields across connected blocks for optimal performance.

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