The sales funnel dashboard provides crucial insights into your store's conversion rates and customer behavior across four key stages:

1. Visits

• Total number of browsing sessions
• Each session may include multiple page views

2. Product Viewed

• Number of visits where customers viewed at least one product
• Includes product detail pages and quick view interactions
• Excludes product block and member signup block views

3. Added to Cart/Checkout Initiated

• Tracks when customers add items to cart or initiate checkout
• For Express Checkout: Shows "Checkout initiated" instead of "Added to cart"
• Each cart counts once regardless of items added

4. Purchased

• Shows completed transactions during the same visit
• Represents final conversion stage

Monitoring and Analysis:

• View conversion rates between stages as percentages
• Filter results by date range (data available from August 2016)
• Search by specific products or member sites
• Track changes over time using the line chart
• Analyze impact of:
  • Promotional campaigns
  • Price changes
  • Website design updates
  • Marketing strategies

Key Features:

• Available for Commerce Plan users and digital product sellers
• Requires reporting and store manager permissions for detailed filtering
• Provides daily or hourly data visualization
• Shows percentage-based conversion metrics between stages

Important Notes:

• Late-night sessions spanning midnight may show split metrics
• Product views through store homepage, product blocks, or summary blocks don't count
• Slight differences may exist between Sales Funnel and Abandoned Cart metrics due to timing calculations
• Data helps identify conversion bottlenecks and optimization opportunities

This analytics tool helps optimize your e-commerce strategy by identifying where customers drop off and measuring the effectiveness of store improvements.

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