Understand how customers move through your online store's sales journey with the Conversion Funnel Analysis. This tool tracks visitor behavior from site visits to final purchases.

Key Features:

• Track visitor-to-purchase conversion rates
• Identify where customers drop off
• Monitor how store changes affect sales
• Available for Commerce Plans and Digital Products sellers

The Four Stages of Purchase:

1. Visits

• Counts total browsing sessions
• Each session may include multiple page views

2. Products Viewed

• Tracks visits where customers view products
• Includes Product Information Pages and Quick View
• Excludes Product Block and Member Signup views

3. Cart Addition/Checkout

• Records when items are added to cart
• With express checkout, shows "Buy Now" button clicks
• For member sites, displays "Purchase started" or "Added to cart"

4. Purchased

• Shows completed transactions during the visit

Conversion Analysis Tools:

Stage Percentages

• Shows conversion rates between stages
• Example: "60%" means 60% of visitors viewed a product

Timeline Graph

• Displays funnel stages over time
• Color-coded for each stage
• Hover for specific day/time data
• Adjustable time scale

Impact Tracking: Monitor how these changes affect conversions:

• Marketing strategy adjustments
• Pricing and shipping offers
• Special promotions
• Website design updates

Data Considerations:

• Late-night sessions may split across days
• Product views only count on specific pages
• Cart metrics may vary slightly between reports

Use this data to:

• Optimize your sales process
• Identify improvement opportunities
• Track marketing effectiveness
• Make informed business decisions

The Conversion Funnel provides valuable insights to help improve your online store's performance and increase sales through data-driven decisions.

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