Email subscriptions can significantly boost blog engagement by keeping readers updated on new content. Here's how to effectively implement them:

Using Squarespace Email Campaigns

1. Collect Subscribers:

• Add a Newsletter Block to your site
• Connect it to Squarespace via the "Storage" tab
• Select your target email list

Strategic Newsletter Block Placement:

• Footer (site-wide visibility)
• Individual blog posts (direct call-to-action)
• Blog landing page (above or below blog section)
• Promotional pop-ups

Creating Email Campaigns

Option 1: Full Blog Post Newsletters

• Click "Create email" on new blog posts
• Automatically converts post content (up to 37 sections)
• Supports common blocks (Text, Image, Button)
• Includes site link at bottom
• Schedule or send immediately

Option 2: Blog Preview Sections

• Shows featured image and first 200 characters
• Includes "Learn more" link to full post
• Ideal for mixed-content newsletters
• Drives traffic to your website

Using Mailchimp Integration

Alternative Setup:

• Utilize Mailchimp's classic automation
• Configure RSS campaigns
• Requires blog RSS feed URL
• Automatic email delivery for new posts
• Full setup handled in Mailchimp account

Key Benefits:

• Converts casual readers to loyal subscribers
• Maintains consistent reader engagement
• Provides flexible content delivery options
• Allows for automated post distribution

Best practice: Choose between Squarespace Email Campaigns or Mailchimp based on your existing tools and specific needs. Both options effectively keep subscribers informed about new content while building a loyal readership.

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