Squarespace Guide: How to Create and Manage Customer Discounts
Discounts are a powerful tool to encourage customer purchases and boost sales. Here's how to create effective discounts in your store:
Types of Available Discounts:
- Percentage off
- Fixed amount off
- Buy X, Get Y
- Free shipping/delivery
- Individual item discounts
- Category-specific discounts
- Digital product/pricing plan discounts
Creating a New Discount:
- Access the Discounts panel
- Click "Add Discount"
- Configure the following settings:
- Discount type
- Discount code or automatic trigger
- Applicable items/orders
- Usage limits
- Time restrictions
Key Discount Settings:
Discount Triggers:
- Promotional code (customer enters at checkout)
- Automatic application (based on order criteria)
Applicability Options:
- All orders
- Orders over specific amount
- Single items
- Product categories
- Digital products/pricing plans
Usage Limitations:
- Total order limit
- Per-customer limit
- Subscription limitations
- Date range restrictions
Rules for Subscription Products:
- First payment only
- All payments
- Exclude subscriptions
Best Practices:
- Use simple, memorable promotional codes
- Set clear expiration dates
- Combine different limitation types for targeted promotions
- Monitor usage through the Discounts panel
For effective implementation, ensure discounts align with your business goals and maintain profitable margins while providing value to customers.
Remember to review and manage active discounts regularly, and promote them through email campaigns or announcement bars for maximum impact.
The discount field appears at checkout when active discounts exist and disappears when all discounts are removed.