SEO title formats control how your pages appear in browser tabs, search engine results, and social media links. They help establish a consistent structure for all your content.

To edit SEO title formats:

1. Open the SEO appearance panel
2. Navigate to Search Appearance
3. Select Home, Pages, or Items tab
4. Edit the SEO Title Format field
5. Click Save

Available variables:

• %s - Site title
• %p - Page's SEO title (or page title if no SEO title exists)
• %i - Collection item's SEO title (or item title if no SEO title exists)

Page Title Format:

• Applies to all pages except homepage and collection items
• Default format: Page Title — Site Name (%p — %s)
• Must include %p for titles to appear in browser tabs

Homepage Title Format:

• Controls homepage appearance in browsers and search results
• Default format: Site Title (%s)
• %p variable works differently for homepages:
  • Pulls previous SEO title if one existed
  • Uses page title if no SEO title was set

Collection Item Title Format:

• Controls how blog posts, products, events appear
• Default format: Item Title — Site Name (%i — %s)
• Must include %i for titles to display properly

Best Practices:

Brand-First Format:

• Place %s at the beginning
• Ideal for established brands
• Example: %s | %p

Content-First Format:

• Place %p or %i at the beginning
• Better for search optimization
• Helps distinguish multiple browser tabs
• Example: %p - %s

You can add custom text to any format for additional optimization. For example: "%s | Digital Marketing Agency" or "%p | Your Brand Name".

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