Email campaign statistics help you measure and improve your newsletter performance. Here's a comprehensive guide to understanding key metrics and analytics.

Key Performance Indicators (KPIs)

Delivered Rate

• Shows how many subscribers received your campaign
• Helps assess mailing list quality
• Low rates may indicate fake email addresses
• Campaigns are sent in phases for large lists
• Does not distinguish between inbox or spam folder placement

Opened Rate

• Shows how many subscribers opened your campaign
• 20% or higher is considered good
• May be inaccurate due to:
  • Different email provider privacy policies
  • Image loading settings
  • Apple Mail privacy features inflating numbers

Clicked Rate

• Indicates subscribers who clicked campaign links
• Includes social media icons and text links
• Excludes unsubscribe and administrative links
• Counts unique clicks per subscriber
• May be inflated by corporate email security scans

Unsubscribe Rate

• Tracks subscribers who:
  • Clicked unsubscribe link
  • Marked campaign as spam
• Helps monitor list health

Checking Campaign Performance

1. Access Email Marketing dashboard
2. Select "Sent" for blast campaigns or "Automations" for automated ones
3. Click on specific campaign
4. View performance indicators chart
5. Use filters for date ranges (automations only)

Advanced Analytics

Visitor Sources

• Shows traffic sources
• Tracks e-commerce revenue from campaigns
• Available in website analytics section
• May take hours to display recent sales
• Requires enabled cookies for accurate tracking

A/B Testing

• Test different campaign versions
• Compare subject lines
• Split mailing lists
• Use results to optimize future campaigns

View-in-Browser Analytics

• Counts as both open and click
• Browser version clicks not recorded
• Permalinks not tracked

This data helps optimize your email marketing strategy and improve engagement with your subscribers.

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