Sales funnel analytics help track the customer journey from initial site visit to final purchase. Here's how to understand and use this powerful tool effectively:

Key Funnel Stages

1. Visits

• Total number of browsing sessions on your site
• Each session counts as one visit, regardless of pageviews

2. Product Viewed

• Number of visits where customers viewed at least one product
• Includes views from product detail pages and quick view
• Excludes product block and member sign-up block views

3. Added to Cart/Purchase Started

• Tracks visits where items were added to cart
• Shows "Purchase Started" if Quick Checkout is enabled
• Each visitor's cart counts once, regardless of items added

4. Purchased

• Shows completed purchases during the same visit
• Represents successful conversions

Understanding Conversion Metrics

Percentages between stages show customer progression rates through the funnel. For example, a 60% rate between visits and product views means 60% of visitors viewed a product.

Analyzing Performance

The line graph tracks funnel changes over time, with colors representing different stages:

• Top line: Visits
• Second line: Product views
• Third line: Cart additions
• Bottom line: Purchases

Use this data to measure the impact of:

• Marketing changes
• Promotional offers
• Site layout modifications
• Pricing adjustments

Important Considerations

1. Data Accuracy

• Late-night sessions spanning midnight may show split metrics
• Product views only count from product pages and quick view
• Cart data may slightly differ from abandoned cart analytics

2. Best Practices

• Monitor metrics after making site changes
• Compare data across different time periods
• Filter results by product or member site
• Track conversion rates consistently

This tool provides valuable insights for optimizing your online store's performance and improving conversion rates at each stage of the customer journey.

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