Traffic Source Analytics: Monitor and Optimize Your Digital Performance
Traffic sources in Squarespace Analytics help you understand where your visitors come from and which channels generate the most value for your site. This data helps inform marketing strategy decisions.
Available Traffic Data by Plan:
- Personal, Business, and Basic Plans: Visit data only
- Commerce, Core, Plus, and Advanced Plans: Complete data including revenue, orders, and conversion rates
- Business and higher plans: Individual campaign tracking via URL builder
Main Traffic Channels:
- Direct: Visitors typing your URL directly or opening links in new windows
- Email: Traffic from email marketing campaigns
- Social: Visits from social media platforms
- Search: Organic search engine traffic
- Referral: Links from other websites and blogs
- Paid Channels (varies by plan):
- Basic Plans: Combined paid traffic
- Higher Plans: Separate tracking for display ads, paid search, and paid social
Revenue conversion funnel visualization
Key Features:
- Date range filtering
- Multiple KPI tracking (on eligible plans):
- Visits
- Revenue
- Orders
- Conversion Rate
- Average Order Value (AOV)
- Revenue Per Visit (RPV)
Traffic sources breakdown table
The analytics panel includes:
- Overview graph showing channel trends
- Detailed breakdown table
- Expandable channel categories
- Individual source tracking
Social media icons on dark background
Important Notes:
- Attribution is based on last-click
- Recurring subscription revenue is filtered out
- SSL settings can affect referral tracking
- Some discrepancies may exist between Traffic Sources and Sales data due to timing differences
- Ad campaign traffic attribution varies by platform and tracking setup
This data helps optimize marketing efforts by showing which channels drive the most valuable traffic to your site.