Visitor Source Analytics: Understanding Your Website Traffic & Sources
Traffic sources provide crucial insights into how visitors find and interact with your website. This data helps optimize marketing strategies and improve ROI.
Visitor Source Categories:
Direct: Visitors who type your URL directly or use bookmarks Search: Organic traffic from search engines Social Media: Traffic from social platforms (Facebook, Instagram, Twitter, etc.) Email: Visitors from email marketing campaigns Referral: Traffic from external website links Display Ads: Visitors from banner/display advertisements Paid Search: Traffic from paid search engine results Paid Social: Visitors from paid social media promotions
Squarespace Traffic Sources Dashboard with Metrics
Key Performance Indicators (KPIs):
- Visits
- Revenue
- Orders
- Conversion Rate
- Average Order Value (AOV)
- Revenue per Visit (RPV)
Table with Image Details and Descriptions
Traffic Analysis Features:
- Time-based filtering
- Channel performance comparison
- Detailed source breakdown
- Campaign tracking
- Revenue attribution
Comparison Table for Social Media Metrics
Important Considerations:
- SSL Settings Impact:
- Secure sites should use HTTPS links
- Mismatched SSL settings may affect referral tracking
- Data Discrepancies:
- Revenue metrics may vary between visitor sources and sales
- Time zones and visit duration can affect attribution
- Campaign tracking requires proper URL parameters
- Campaign Attribution:
- Google Ads appear in Paid Search
- Social media ads need traceable links
- Email campaigns track automatically
- Instagram Shopping shows in Social Media
This data helps identify top-performing channels, optimize marketing spend, and improve conversion rates across your digital presence.
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