Connect your store to Facebook and Instagram shops to sell and advertise products directly through social media posts, stories, and shop sections.

Meta Shop Policy Update (April 2024): US merchants must now enable Checkout on Facebook and Instagram. Products can no longer link back to Squarespace for purchase completion.

Current Integration Features:

• One-way product sync from Squarespace to Meta Business Manager
• Hourly automatic updates of product information
• Sales on Meta platforms don't sync with Squarespace inventory or analytics
• Manage Meta sales through Commerce Manager

Requirements Before Syncing:

• Physical products only (no digital/service items)
• Products must include image (min 500×500px), name, and description
• Site title required
• Products must comply with Meta's business policies
• Site-wide password must be disabled
• Business Instagram account (if selling on Instagram)

Required Accounts:

• Meta Business Manager
• Facebook business page
• Meta pixel
• Ad account

Syncing Process:

1. Open Products panel on Facebook and Instagram
2. Click Connect with Facebook
3. Log in with personal account
4. Choose desired features:
   • Facebook Ads
   • Facebook Shops
   • Instagram Shopping
5. Complete account connection prompts

What Syncs:

• Product ID
• Title
• Description
• Main image
• Lowest price
• Availability status

Managing Your Shop:

• Shops appear after Meta review (24-48 hours)
• Set payment method to "Pay on Facebook and Instagram"
• Create and manage ads through Meta Ads Manager
• Tag products in Instagram posts and stories

Disconnecting:

• Removes products from Meta Business Manager
• Breaks tagged product links in posts/ads

1. Open Products and Services panel
2. Click Facebook and Instagram
3. Click Disconnect twice

Support:

• Contact Squarespace for product sync issues
• Use Meta Business Help Center for platform-specific issues
• Instagram/Facebook account issues handled through respective help centers

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