Email subscriptions allow you to keep readers engaged by notifying them about new blog posts. Here's how to set it up effectively:

Using Email Campaigns (Native Squarespace)

1. Collect Subscribers:

• Add newsletter blocks to strategic locations:
  • Site footer for site-wide visibility
  • Individual blog posts for targeted sign-ups
  • Blog landing page above or below content
  • Promotional pop-ups for increased conversion

2. Send Blog Updates:

• Convert posts to newsletters:

  • Click "Create Email" on new blog posts
  • Supports up to 37 sections including text, images, and buttons
  • Automatically includes link to original post
  • Schedule or send immediately

• Add blog previews to campaigns:

  • Include featured image and first 200 characters
  • Add "Read More" links to drive site traffic
  • Perfect for mixed-content newsletters

Using Mailchimp Integration

1. RSS-to-Email Setup:

• Use classic automations feature
• Set up automated RSS Campaigns
• Requires blog's RSS feed URL from Squarespace
• Sends automatic emails for new posts

2. Key Benefits:

• Automatic distribution
• Customizable templates
• Detailed analytics
• Broader email marketing features

Best Practices:

• Choose placement based on user behavior
• Test different sign-up formats
• Maintain consistent sending schedule
• Monitor engagement metrics
• Optimize based on performance data

The choice between native Email Campaigns and Mailchimp depends on your specific needs, technical comfort, and desired features. Email Campaigns offers seamless integration, while Mailchimp provides more advanced marketing capabilities.

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