Email subscriptions help engage your blog readers and keep them coming back for new content. Here's how to set up and manage email subscriptions effectively.

Adding Email Subscription Options

You can collect subscribers in several strategic locations:

• Footer: Add a newsletter block for site-wide visibility
• Individual blog posts: Include subscription CTAs within posts
• Blog landing page: Place a newsletter block above or below content
• Promotional pop-ups: Capture visitors with timed subscription forms

To set up email collection:

1. Add a newsletter block to your chosen location
2. Connect it to Squarespace via the "Storage" tab
3. Select your target mailing list

Sending Blog Updates to Subscribers

There are three main ways to share blog content via email:

Full Blog Post Emails

• Click "Create Email" after publishing
• Post converts automatically (up to 37 sections)
• Supports common blocks (text, images, buttons)
• Includes link to view on website
• Can be scheduled or sent immediately

Blog Preview Campaigns

• Shows first 200 characters or custom excerpt
• Includes featured image
• Adds "Read More" link to full post
• Ideal for mixed-content newsletters

RSS-to-Email (Mailchimp)

• Automatically sends emails for new posts
• Requires Mailchimp classic automation
• Uses your blog's RSS feed
• Setup handled within Mailchimp

Choose the method that best fits your content strategy and audience preferences. Regular email updates help maintain reader engagement and drive traffic back to your blog.

Remember to manage your mailing lists regularly and follow email marketing best practices to maintain subscriber engagement.

Related Articles

Previous Articles