Complete Small Business Guide to Building a Squarespace Website

Complete Small Business Guide to Building a Squarespace Website

By Michael Turner

March 16, 2025 at 12:11 PM

A step-by-step guide to establish your online presence using Squarespace's website builder effectively.

Create Your Site Structure

  1. Access the Pages panel and click (+) next to Main Navigation
  2. Choose a page type or select Page Layout
  3. Name your page and set as homepage if desired
  4. Arrange pages in your preferred order

Customize Your Header

  • Add your logo, title, and social media links
  • Include call-to-action buttons
  • Set up shopping cart icons (if applicable)
  • Adjust navigation menu layout

Add Content to Pages

For Regular Pages:

  1. Open Pages Panel and select your page
  2. Click Edit in the preview
  3. Add sections using (+)
  4. Insert content blocks (text, images, buttons)
  5. Arrange blocks by dragging and dropping
  6. Save changes

For Collection Pages (Blog, Store, Events):

  • Create landing pages that list your items
  • Set up individual item pages
  • Add featured images and descriptions
  • Organize content with categories and tags

Style Your Site

Global Styling:

  • Select font combinations
  • Choose color schemes
  • Add animations
  • Adjust spacing
  • Set button styles

Section-Specific Styling:

  1. Select the section to edit
  2. Click the pencil icon
  3. Customize layout and background
  4. Save section changes

Launch Your Online Store (Optional)

Store Setup Checklist:

  • Add products with descriptions
  • Connect payment processor
  • Configure shipping options
  • Set tax rates
  • Customize checkout experience

Final Steps

  1. Review site publication checklist
  2. Test all functionality
  3. Upgrade to a paid plan
  4. Publish your site

Remember to maintain consistency in design elements and regularly update your content to keep your site engaging for visitors.

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