Check your analytics to understand your digital product customers behavior and pricing plan performance. This guide explains how to effectively use analytics dashboards for digital products and pricing plans.

Free pricing plans don't appear in sales-related analytics since they bypass the checkout process.

Analytics Available for Digital Products

Sales Analytics

• Tracks 7 key metrics: Revenue, Units Sold, Payments, Orders, Conversion Rate, AOV, and Revenue per Visit
• Includes data from recurring subscriptions and fixed payments
• Covers all pricing plan sales

Product-Specific Sales Analytics

• Shows individual pricing plan performance
• Displays Revenue, Units Sold, and Orders for each plan
• Note: Views and Conversion Rate columns remain blank for pricing plans

Sales Funnel Analysis

• Tracks visitor journey through three stages:
  • Visits
  • Initial Payment
  • Purchase
• Excludes "Viewed Product" and "Added to Cart" stages
• Subsequent subscription charges aren't included in funnel analysis

Traffic Source Tracking

• Identifies where subscribers come from
• Shows revenue generated by each traffic source
• Helps optimize marketing efforts

Site Content Analytics

• Monitors performance of:
  • Blog pages
  • Course pages
  • Video content
  • Member site pages
• Tracks page views from subscribed members only
• Paywall visits don't count as page views

This analytics data helps optimize your digital product strategy by providing insights into customer behavior, popular content, and revenue generation patterns.

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