Traffic sources reveal where visitors come from before signing up for pricing plans, with detailed revenue data per source.

Site content analytics track the performance of blog pages, courses, videos, and member site pages. Only views from signed-up members count as pageviews, while paywall views are excluded.

Sales analytics include 7 key performance indicators for pricing plan sales:

• Revenue
• Units sold
• Checkouts
• Orders
• Conversion Rate
• Average Order Value (AOV)
• Revenue Per Visit (RPV)

These metrics cover both recurring subscriptions and fixed-amount pricing plan payments.

Sales by product analytics displays:

• Individual pricing plan performance
• Revenue per plan
• Units sold
• Number of orders Note: Views and conversion rates are not applicable for pricing plans.

Purchase funnel analytics track:

• Visits
• Started checkouts
• Completed purchases

The funnel excludes "Viewed product" and "Added to cart" stages since they don't apply to pricing plans. Recurring charges and installments aren't included in funnel data.

Important notes:

• Free pricing plan signups aren't reflected in sales analytics
• Only paid plan activity appears in checkout data
• Subsequent subscription payments don't affect purchase funnel metrics

This analytics suite helps track digital product engagement, plan popularity, and revenue generation across your platform.

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