Customer Journey Guide: How Shoppers Browse and Buy Your Products
Customers can shop your products through various channels, including your store page, Product blocks, Summary blocks, and integrated platforms like Facebook or Instagram.
When browsing your store page, customers can view up to 200 products at once and filter them by category. For products with multiple variations, prices show as "Starting at [lowest variant price]."
Two green pickles on white
Customers can add products to their cart in two ways:
- Through the Product Information page, where they can select variants and view detailed information
- Directly from the Store page using Quick Add buttons (version 7.1)
Jars of pickled vegetables
Cart limits:
- Standard checkout: up to 500 products
- Carrier-calculated shipping: up to 150 products
The secure checkout process includes:
- Email entry
- Customer account login (optional)
- Delivery method selection
- Payment and discount application
- Order review
- Confirmation
Squarespace checkout page
After purchase, customers receive:
- Order confirmation email
- Download links (for digital products)
- Shipping confirmation (when order is processed)
- Access to Order Status page
Order confirmation email template
Special considerations:
- EEA customers may need to complete Strong Customer Authentication (SCA)
- Multiple products with different processing profiles will be split into separate orders
- Customers can track orders through their account or using email confirmation codes
Fashion items: hat and simple clothing
For optimal checkout performance, avoid custom code that might interfere with the built-in functionality of your store.