How Customers Experience Your Online Store: A Complete Guide to the Shopping Journey
Customers navigate your online store through various touchpoints, from browsing products to completing their purchase. Here's a comprehensive overview of the customer shopping journey:
Browsing Products
Customers can find your products through:
- Main store page with category filters
- Product blocks on other pages
- Squarespace Email Marketing
- Social media integrations (Facebook, Instagram)
Two pickles on a yellow background
The store page displays up to 200 products with pagination and shows the lowest variant price when multiple options exist.
Three jars of pickled vegetables lined up
Interactive features like quick view and product zoom enhance the shopping experience.
Online store of pickled vegetables
Adding Products to Cart
Customers can:
- View detailed product information
- Select variants (color, size, etc.)
- Add up to 500 products (150 with carrier-calculated shipping)
- Receive stock limit notifications
Pickled ginger in a jar
Shopping Cart Review
The cart shows:
- Total items and cost
- Quantity adjustment options
- Checkout button
Shopping cart icon
Beni shoga in a jar
Checkout Process
- Email entry
- Customer account login/creation
- Shipping method selection
- Payment and discounts
- Order review
- Confirmation
Order summary with products
Order Confirmation
Customers receive:
- Order confirmation page
- Confirmation email
- Download links (for digital products)
- Shipping notifications (for physical products)
Order confirmation
Order Status Tracking
Customers can track their orders through:
- Order status page
- Email links
- Customer accounts
Receipt of purchase on Squarespace
For EEA customers, Strong Customer Authentication (SCA) may require additional verification during checkout.