Campaign analytics help you evaluate and improve your email marketing efforts. Here's how to monitor and analyze your email campaign performance:

Key Performance Indicators (KPIs)

In your Email Campaign dashboard, find these essential metrics:

• Delivered: Number of subscribers who received your campaign (includes spam folder)
• Opened: Number of subscribers who opened your campaign
• Clicked: Number of subscribers who clicked campaign links
• Unsubscribed: Number of subscribers who opted out

Understanding Delivery Rate

A high delivery rate indicates a quality mailing list. Low rates might suggest:

• Fake email addresses
• Processing delays (for large lists)
• Delivery to spam folders

Note: Delivery rates don't distinguish between inbox and spam folder placement.

Interpreting Open Rates

A 20%+ open rate is considered good. However, open rates can be unreliable due to:

• Varying email provider privacy policies
• Image loading settings
• Apple's Mail Privacy Protection inflating numbers

Best practice: Focus on multiple metrics (delivery, clicks, unsubscribes) for better insights.

Click-Through Analysis

Click rates reveal content engagement by tracking:

• Social icon clicks
• Text link clicks
• Site navigation

Excludes:

• Unsubscribe links
• Email addresses
• Phone numbers

Traffic and Sales Tracking

Monitor campaign impact through:

• Traffic Sources panel
• Revenue tracking (Commerce plans)
• Visitor origin data

A/B Testing for Optimization

Test different campaign versions by:

1. Splitting your subscriber list
2. Creating two similar drafts with one variable
3. Comparing performance metrics
4. Implementing successful elements in future campaigns

Important Notes:

• Cookie settings affect tracking accuracy
• View-in-browser clicks count as both opens and clicks
• Sales tracking requires several hours to update
• Direct URL entries aren't tracked in campaign data

Use these insights to refine your email marketing strategy and improve subscriber engagement.

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