Squarespace Analytics provides comprehensive insights into your site's performance through visual reports showing key metrics like page views, conversions, sales, and bounce rates.

For e-commerce sites, it tracks revenue, conversions, and cart abandonment data to help identify growth opportunities.

Key Points:

• Data updates within 3 hours
• Requires JavaScript enabled in browser
• Available to site owners and admins with reporting permissions
• Analytics data cannot be exported

Feature Availability by Plan:

Commerce Plans (Basic, Core, Plus, Advanced):

• Sales tracking
• Traffic analysis
• Geography data
• Purchase funnel
• Cart abandonment
• Traffic sources
• Search keywords
• Activity log

Personal and Business Plans:

• Basic traffic data
• Site content analytics
• Search keywords
• RSS subscriber tracking

Mobile Access: Download the Squarespace mobile app for basic analytics on the go, though some features are limited compared to desktop.

Tips for Accurate Data:

• Log in when viewing your site to prevent personal visits from affecting analytics
• Track significant site changes to monitor their impact
• Consider hiring a Squarespace Expert for detailed analysis

Key Analytics Terms:

• AOV (Average Order Value): Revenue ÷ number of orders
• Bounce Rate: Percentage of single-page visits
• Conversion Rate: Visitor actions resulting in desired outcomes
• Page Views: Number of complete page loads
• Unique Visitors: Estimated total individual visitors
• RPV (Revenue per Visit): Revenue ÷ number of visits

Historical data remains accessible after upgrading plans, with analytics tracking continuing regardless of plan level.

For specific analytics guidance:

• Consult the Squarespace Forum
• Hire a certified Squarespace Expert
• Review online resources for optimization strategies

Remember to maintain regular monitoring and adjust strategies based on data insights for optimal site performance.

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