Squarespace Analytics provides comprehensive insights into your site's performance through data on visitor behavior, sales, and engagement metrics. This reporting platform helps you make data-driven decisions to grow your business.

Key Features & Availability

Analytics access varies by plan level and requires JavaScript tracking. Data updates occur within three hours, and historical data remains available after plan upgrades.

Core Features:

• Traffic analysis
• Sales monitoring
• Conversion tracking
• Geolocation data
• Abandoned cart analysis
• Search keyword insights
• Activity logging

Plan-Specific Access

Basic, Core, Plus, and Advanced Plans:

• Full access to traffic metrics
• Sales data (with connected payments)
• Geolocation tracking
• Checkout analysis
• Traffic source reporting

Personal, Business, and Commerce Plans:

• Basic traffic metrics
• Limited sales data
• Search keywords
• Site content analysis

Mobile Access & Privacy

Access Analytics via the Squarespace App, though some metrics are desktop-only. Your activity won't affect data when logged in as an administrator.

Key Metrics Explained

• AOV (Average Order Value): Total Revenue ÷ Number of Orders
• Bounce Rate: Percentage of single-page visits
• Conversion Rate: Varies by panel type:
  • Checkout: (Purchases ÷ Total Visits) × 100
  • Products: (Orders ÷ Total Views) × 100
  • Forms/Buttons: (Conversions ÷ Unique Views) × 100

Traffic Metrics:

• Page Views: Full page loads
• Unique Views: Estimated total visitors
• Visits: 30-minute browsing sessions
• Single Visitors: Unique visitors tracked via cookies

Revenue Tracking:

• Excludes shipping and taxes
• Includes subtotals minus discounts
• Does not account for refunds
• Tracks subscription first payments only

Best Practices:

• Monitor data after significant site changes
• Consider hiring Squarespace Experts for detailed analysis
• Use the Squarespace Forum for community insights
• Document when you make major site modifications

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