
Form & Button Analytics: Track Conversion Performance on Your Squarespace Site
Form & button conversions help you track and analyze how visitors interact with your site's forms and buttons, measuring views, submissions, clicks, and conversion rates.
Conversion rate is calculated using: (Converted unique views ÷ unique views) x 100
Tracked Elements:
- Button blocks
- Newsletter blocks
- Form blocks
- Promotional pop-ups
- Cover pages
Not Tracked:
- Banner buttons
- Navigation buttons
- Social icons
- Donation forms
- Checkout forms
- Image block buttons

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Key Features:
- Graph showing trends over time for top 5 forms and buttons
- Detailed table with form names, pages, unique views, submissions/clicks, and conversion rates
- Historical data preservation even after form/button changes
- Mobile app support with separate cards for form and button analytics
Tips to Increase Conversion:
- Keep forms concise
- Minimize personal information requests
- Test different button text
- Optimize placement
- Use lightbox mode or promotional pop-ups strategically
- Maintain clear, brand-consistent styling
Data Analysis Tools:
- Customizable date ranges
- Daily/weekly/monthly view options
- Filterable results by form submissions or button clicks
- Sortable data columns
- Detailed performance metrics per form/button
Note: For e-commerce conversion data, refer to Sales analytics and Purchase funnel panels instead of this tool.
Historical data remains visible even after deleting or renaming forms/buttons. New names or URLs update only after fresh interactions occur.
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