Form & Button Analytics: Track Conversion Performance on Your Squarespace Site

Form & Button Analytics: Track Conversion Performance on Your Squarespace Site

By Michael Turner

January 19, 2025 at 11:07 AM

Form & button conversions help you track and analyze how visitors interact with your site's forms and buttons, measuring views, submissions, clicks, and conversion rates.

Conversion rate is calculated using: (Converted unique views ÷ unique views) x 100

Tracked Elements:

  • Button blocks
  • Newsletter blocks
  • Form blocks
  • Promotional pop-ups
  • Cover pages

Not Tracked:

  • Banner buttons
  • Navigation buttons
  • Social icons
  • Donation forms
  • Checkout forms
  • Image block buttons

Yellow downward left arrow icon

Yellow downward left arrow icon

Key Features:

  • Graph showing trends over time for top 5 forms and buttons
  • Detailed table with form names, pages, unique views, submissions/clicks, and conversion rates
  • Historical data preservation even after form/button changes
  • Mobile app support with separate cards for form and button analytics

Tips to Increase Conversion:

  • Keep forms concise
  • Minimize personal information requests
  • Test different button text
  • Optimize placement
  • Use lightbox mode or promotional pop-ups strategically
  • Maintain clear, brand-consistent styling

Data Analysis Tools:

  • Customizable date ranges
  • Daily/weekly/monthly view options
  • Filterable results by form submissions or button clicks
  • Sortable data columns
  • Detailed performance metrics per form/button

Note: For e-commerce conversion data, refer to Sales analytics and Purchase funnel panels instead of this tool.

Historical data remains visible even after deleting or renaming forms/buttons. New names or URLs update only after fresh interactions occur.

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