Geographical statistics in Squarespace Analytics help you understand where your visitors come from, enabling better targeting and marketing decisions.

Map Visualization

The interactive heatmap displays visitor distribution globally, with darker shades indicating higher traffic areas. You can:

• View visits by country, region, and city
• Hover over locations to see exact visitor numbers
• Click areas to zoom in for detailed regional data
• Filter data by custom date ranges from January 2014 onward

Data Table

The table below the map automatically updates as you explore, showing:

• Visitor counts for active locations
• Percentage of total traffic per area
• Detailed breakdowns when clicking specific locations
• Only locations with recorded visits

Mobile App Features

iOS App:

• Interactive heatmap with zoom functionality
• Detailed location data in sortable tables
• Regional and city-level analytics

Android App:

• Bar chart showing top countries
• Comprehensive visit breakdown by location
• Google Maps integration for cities
• Regional and city-specific data available

Data Collection Notes

• Location data is collected through IP addresses
• "Unknown" entries appear when IP location data is unavailable
• Some discrepancies may exist between Squarespace and Google Analytics due to different IP tracking methods

Understanding this geographical data helps optimize regional marketing efforts and track global website reach effectively.

Note: The Geography panel is found under Analytics > Traffic > Geography in your Squarespace dashboard.

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