Mailing lists in Squarespace are powerful tools for growing your subscriber base and managing email marketing campaigns effectively. Here's how to maximize their potential:

Ways to Collect Subscribers

1. Newsletter Block

• Add subscription forms anywhere blocks are allowed
• Include in layout pages, footers, or blog posts
• Place in Member Areas for restricted content access

2. Promotional Pop-ups

• Create targeted subscription forms
• Display when visitors reach specific pages
• Customize timing and appearance

3. Customer Touchpoints

• Checkout process integration
• Acuity Scheduling forms
• Point of Sale subscription option (iOS app)
• Cover page integration

Managing Your Lists

Store subscriber information directly in Squarespace:

• Access through Lists and Segments panel
• Connect forms to Campaign email mailing lists
• One storage area per mailing list
• Multiple forms can link to each list
• Email verification required for new subscribers

Enhanced Tracking Options

Combine Squarespace with Google Drive for:

• Subscriber signup notifications
• Backup storage of subscriber data
• Automated tracking through Google Sheets

Performance Monitoring

Track engagement through:

• Email campaign analytics
• Delivery rates
• Open rates
• Click-through rates
• Unsubscribe rates
• Traffic source data

Use these insights to:

• Identify successful content
• Optimize future campaigns
• Maintain subscriber engagement
• Attract new subscribers effectively

Note: Each subscriber must verify their subscription before being added to your mailing list, ensuring quality contacts and compliance with email regulations.

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