Sales analytics lets you track essential business metrics through a comprehensive dashboard that displays revenue, orders, and conversion data.

Key Features:

• Monitor revenue from sales and donations
• Track order volume and customer behavior
• Analyze sales evolution over time
• Calculate average visit value
• Available on all Squarespace plans

Accessing Sales Data:

1. Open Analytics panel
2. Click Sales
3. Select date range
4. Choose sales channel filter:
   • Website
   • Point of Sale (desktop only)
   • Third Party Platforms
   • All Channels

Key Performance Indicators (KPIs):

Revenue:

• Total value of orders and donations
• Excludes shipping and taxes
• Accounts for discounts
• Does not include refunds

Payments:

• Counts successful transactions
• Includes physical products, services, downloads
• Excludes invoices and recurring subscriptions
• First instance only for subscription products

Orders:

• Total orders placed
• Includes subscription products
• Counts recurring donations
• Each membership appears as single order

Conversion Rate:

• Percentage of visits resulting in payment
• Formula: (Payments ÷ Total Visits) x 100
• Indicates visitor-to-purchase success

Average Order Value (AOV):

• Revenue divided by total orders
• Measures average purchase amount

Revenue Per Visit (RPV):

• Revenue divided by total visits
• Helps determine marketing ROI

Visual Analytics:

Line Graph:

• Shows trends over time
• Customizable time periods
• Hover for specific date data

Bar Charts:

• Source comparison (top referrers)
• Product performance
• Adjusts based on selected metrics

Additional Notes:

• Sales data available from January 2014
• Donation tracking starts June 2024
• Gift card sales tracked separately
• Tax-inclusive pricing reflected in revenue
• Donations dashboard available for detailed contribution analysis

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