sales data and statistics is critical for understanding business performance in any Squarespace store. The Sales Analytics panel offers comprehensive insights into key metrics and performance indicators.

Available on all plans, the Sales panel shows essential data starting from January 2014 (with donation data from June 2024). Gift card sales appear after order completion rather than in Sales Analytics.

Key Performance Indicators (KPIs):

Revenue

• Total value from orders and donations (excluding shipping/taxes)
• Shows both rounded and actual figures
• Excludes refunds and subtracts discounts

Checkout

• Counts successful payments for products, services, downloads, pricing plans, and donations
• Excludes invoices, scheduling, recurring subscriptions, and POS payments
• Only counts first instance of subscription products

Orders

• Includes all completed orders and recurring payments
• Counts each membership site subscription and renewal

Conversion Rate

• Percentage of visits resulting in payment
• Calculated as (Payments ÷ Total Visits) x 100
• Key indicator of visitor-to-purchase success

Average Order Value (AOV)

• Revenue earned per order/donation
• Calculated as revenue ÷ orders

Revenue Per Visitor (RPV)

• Average revenue per visit
• Calculated as revenue ÷ visits
• Useful for ROI calculations and marketing decisions

Visualization Tools:

Line Chart

• Shows trends over time for selected metrics
• Adjustable time scales based on available data
• Hover feature for specific date information

Bar Charts

• Source comparison: Shows top referral sources
• Product comparison: Displays top-performing products
• Adjusts based on selected metrics (revenue, RPV, or AOV)

Filtering Options:

• Date range selection
• Sales channel filtering (Website, POS, Third-party platforms)
• Channel-specific data viewing

Donation Tracking:

• New donation blocks show associated fund names
• Original donation blocks display block titles
• Unnamed blocks appear without labels

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