Service products in Squarespace provide a way to sell non-physical offerings like classes, consultations, and events. These products don't require shipping, making them ideal for experiential services.

When to Use Service Products:

• Classes and events without physical tickets
• Services that don't need specific scheduling
• One-time or subscription-based offerings
• Free or paid services

Creating a Service Product:

1. Select Product Type

• Choose "Service" when adding a new product

2. Add Basic Information

• Enter name and description
• Upload product images

3. Configure Pricing and Inventory

• Set regular and sale prices
• Define quantity (limited or unlimited)
• Add SKU numbers

4. Create Product Variants (Optional)

• Add options like different service levels
• Customize variant-specific pricing
• Set individual SKUs and stock levels

5. Organize Your Product

• Add categories and tags (80 characters max for tags, 25 for categories)
• Create logical groupings for easy navigation

6. Set Up Subscriptions (Optional)

• Enable recurring payments
• Configure renewal details
• Set billing cycles

7. Optimize for Search Engines

• Add SEO descriptions
• Include relevant keywords
• Improve visibility in search results

8. Publish Your Product

• Click "Publish" for immediate listing
• Use "Schedule" for future release
• Save as draft if needed

Marketing Your Service:

• Use Email Campaigns for promotion
• Sell through social media (Facebook, Instagram)
• Implement marketing tools to increase visibility
• Create automated email campaigns for customer engagement

Remember to customize your service product with additional features like custom forms and multiple purchase options to enhance the customer experience.

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