How to Import Content from WordPress, Blogger, and Tumblr to Squarespace

How to Import Content from WordPress, Blogger, and Tumblr to Squarespace

By Michael Turner

February 11, 2025 at 06:22 AM

Start by logging in to your existing platform (WordPress, Blogger, or Tumblr) and follow these steps to import your content to Squarespace:

WordPress Import

Basic Method (For Small Sites):

  1. Go to Import/Export Content panel in Squarespace
  2. Click Import → WordPress → Basic
  3. Enter WordPress URL and login credentials
  4. Click Start Import

Advanced Method (Recommended):

  1. In WordPress, go to Tools → Export
  2. Choose Export All or select specific content
  3. Download the .xml file
  4. In Squarespace, go to Import/Export → WordPress → Advanced
  5. Upload the .xml file
  6. Select markup language if used (Textile/Markdown)
  7. Click Start Import

What Gets Imported:

  • Pages and posts
  • Blog authors
  • Categories and tags
  • Comments
  • Individual images
  • Site pages
  • Attachments

Blogger Import

Prerequisites:

  • Site must be public
  • Blog feed set to Full

Steps:

  1. Go to Import/Export in Squarespace
  2. Click Import → Blogger
  3. Enter blog subdomain
  4. Click Start Import

Tumblr Import

Before Starting:

  • Remove all Q&A posts (they're not supported)
  • Verify correct URL

Steps:

  1. Go to Import/Export
  2. Click Import → Tumblr
  3. Enter Tumblr URL
  4. Click Start Import

Troubleshooting Tips:

  • System retries failed imports every 30 minutes (up to 5 times)
  • Large imports may take up to 6 hours
  • For WordPress: disable plugins before importing
  • For Blogger: verify public settings
  • For Tumblr: ensure no Q&A posts remain

After Import:

  1. Activate imported pages
  2. Add pages to navigation
  3. Organize blog posts
  4. Set homepage
  5. Review and adjust content as needed

Note: Imports don't include CSS styles, plugin content, or certain platform-specific features. Images should be limited to 100 per post to prevent display issues.

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