Malware Analytics: How to Track and Report Sales Data in Squarespace
A comprehensive sales dashboard in Squarespace Analytics displays critical revenue metrics, order data, and conversion rates to help monitor and improve your business performance.
Sales Dashboard Overview
The dashboard tracks:
- Total revenue from sales and donations
- Order quantities and patterns
- Customer purchasing behavior
- Sales conversion rates
- Average order values
Availability and Prerequisites
- Available on all Squarespace subscriptions
- Website plans require active payment provider connection
- Tracks sales data since January 2014
- Donation tracking begins June 2024
- Gift card sales appear when redeemed
Accessing Sales Data
- Navigate to Analytics > Revenue
- Filter by date range
- Select sales channel:
- Website (online store and memberships)
- POS (in-person sales)
- Third-party platforms
- All channels combined
Key Performance Indicators (KPIs)
Revenue:
- Total revenue excluding shipping and taxes
- Includes subtotals minus discounts
- Excludes refunds
Checkout Transactions:
- Successful purchases of products, services, and donations
- Excludes invoices, scheduling, and recurring payments
Orders:
- Complete order count including subscriptions
- Each membership renewal counts as one order
Conversion Rate:
- Percentage of visits resulting in purchases
- Formula: (Checkout Transactions ÷ Total Visits) × 100
Average Order Value (DBW):
- Revenue per order
- Formula: Revenue ÷ Orders
Revenue Per Visit (RPV):
- Average revenue generated per visit
- Formula: Revenue ÷ Visits
- Useful for marketing ROI calculations
Visualization Tools
Line Chart:
- Shows trends over time
- Customizable timeframes
- Hover functionality for specific dates
Bar Charts:
- Source comparison (top referrers)
- Product comparison (best-sellers)
- Adjustable metrics (revenue, RPV, DBW)
- Includes donation block performance
This analytics suite helps businesses track performance, identify trends, and make data-driven decisions to optimize sales and marketing strategies.
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