Sales analysis helps identify top-performing products and make data-driven business decisions. This guide explains how to analyze product performance using sales analytics.

Sales analytics provide essential metrics including revenue, order volume, and conversion rates. These insights help you:

• Evaluate product popularity and performance
• Compare sales across online store, POS, and third-party channels
• Make informed inventory and marketing decisions

Accessing Product Sales Data:

1. Navigate to Analytics > Sales > Product Sales
2. Select date range (data available from January 2014)
3. Filter by sales channel:
   • Website (online store and subscription sales)
   • POS (in-person sales)
   • Third-party platforms
   • All channels combined

Key Features:

• Bar chart shows top 8 items
• Detailed table displays up to 100 items
• Sort by any KPI column
• Search for specific products
• View total sales or channel-specific data
• Data includes all product variants combined

Important KPIs:

• Revenue: Total sales value
• Orders: Number of purchases
• Views: Website product page visits
• Conversion rate: Percentage of views resulting in purchases (website only)

Tips for Analysis:

• Sort columns ascending/descending to identify trends
• Use search to find specific products
• Revenue is rounded in charts but exact in tables
• View combined data across all sales channels
• Monitor performance over different time periods

Understanding these metrics helps optimize inventory, pricing, and marketing strategies to boost sales performance and grow your business.

Related Articles

Previous Articles