SEO Guide: Complete Website Launch Checklist for 2024

SEO Guide: Complete Website Launch Checklist for 2024

By Michael Turner

March 16, 2025 at 04:36 AM

Your site launch checklist lays the foundation for a confident and successful website launch. Use this concise checklist to ensure everything is ready for your visitors and search engines.

Step 1: Design and Style

  • Set site title (required) and upload logo (optional)
  • Review style settings (fonts, colors, spacing)
  • Add cookie banner if needed
  • Upload custom favicon

Step 2: Content Preparation

  • Create compelling homepage
  • Organize navigation menus
  • Proofread all pages for errors
  • Check URL slugs
  • Set up mobile layouts (dynamic editor)
  • Review collection pages (blog, events, portfolio)
  • Keep page sizes under 5MB
  • Create custom 404 page (optional)

Step 3: Image Optimization

  • Add featured images and social sharing images
  • Verify image links and clickthrough URLs
  • Check image quality and formatting
  • Fix any cropping issues

Step 4: Technical Setup

  • Add and configure custom domain
  • Set primary domain (if multiple exist)
  • Test all form submissions
  • Verify third-party integrations
  • Set up custom email (optional)
  • Add language translations if needed

Step 5: SEO Implementation

  • Add SEO descriptions to all pages
  • Complete full SEO checklist
  • Set up Google Search Console

Step 6: E-commerce Setup (if applicable)

  • Configure payment processor
  • Set up tax rules
  • Add shipping options
  • Test checkout process
  • Review product details
  • Disable test mode
  • Customize checkout experience
  • Create launch promotions

Step 7: Launch Preparation

  • Remove page passwords
  • Disable "Coming Soon" page
  • Manage collaborator access
  • Verify mobile compatibility
  • Set up analytics tracking

Step 8: Post-Launch Marketing

  • Share site with network
  • Enable social sharing
  • Implement email marketing
  • Use promotional features
  • Set up social media commerce

Special Considerations for Different Page Types:

Blog Pages:

  • Publish initial content
  • Configure comment settings
  • Set up tags and categories
  • Choose featured posts
  • Verify author settings
  • Configure post display settings

Event Pages:

  • Review landing page
  • Verify event details
  • Add supplementary content

Portfolio Pages:

  • Style subpages
  • Test layout options
  • Add supporting content

By following this checklist, you'll ensure a smooth and professional website launch that's ready for both visitors and search engines.

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