
SEO Guide: Complete Website Launch Checklist for 2024
Your site launch checklist lays the foundation for a confident and successful website launch. Use this concise checklist to ensure everything is ready for your visitors and search engines.
Step 1: Design and Style
- Set site title (required) and upload logo (optional)
- Review style settings (fonts, colors, spacing)
- Add cookie banner if needed
- Upload custom favicon
Step 2: Content Preparation
- Create compelling homepage
- Organize navigation menus
- Proofread all pages for errors
- Check URL slugs
- Set up mobile layouts (dynamic editor)
- Review collection pages (blog, events, portfolio)
- Keep page sizes under 5MB
- Create custom 404 page (optional)
Step 3: Image Optimization
- Add featured images and social sharing images
- Verify image links and clickthrough URLs
- Check image quality and formatting
- Fix any cropping issues
Step 4: Technical Setup
- Add and configure custom domain
- Set primary domain (if multiple exist)
- Test all form submissions
- Verify third-party integrations
- Set up custom email (optional)
- Add language translations if needed
Step 5: SEO Implementation
- Add SEO descriptions to all pages
- Complete full SEO checklist
- Set up Google Search Console
Step 6: E-commerce Setup (if applicable)
- Configure payment processor
- Set up tax rules
- Add shipping options
- Test checkout process
- Review product details
- Disable test mode
- Customize checkout experience
- Create launch promotions
Step 7: Launch Preparation
- Remove page passwords
- Disable "Coming Soon" page
- Manage collaborator access
- Verify mobile compatibility
- Set up analytics tracking
Step 8: Post-Launch Marketing
- Share site with network
- Enable social sharing
- Implement email marketing
- Use promotional features
- Set up social media commerce
Special Considerations for Different Page Types:
Blog Pages:
- Publish initial content
- Configure comment settings
- Set up tags and categories
- Choose featured posts
- Verify author settings
- Configure post display settings
Event Pages:
- Review landing page
- Verify event details
- Add supplementary content
Portfolio Pages:
- Style subpages
- Test layout options
- Add supporting content
By following this checklist, you'll ensure a smooth and professional website launch that's ready for both visitors and search engines.
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