Connect your Squarespace site to Google Analytics to track visitor behavior and analyze traffic data. Here's how to set it up correctly:

Prerequisites

• Active Google Analytics account (sign up at analytics.google.com)
• Google Analytics measurement ID (starts with G-)

Adding Google Analytics

1. Navigate to Developer Tools
2. Click External API Keys
3. Enter your measurement ID in Google Analytics Account Number field
4. Save changes

Note: Allow up to 24 hours for data to appear in your Analytics dashboard.

Setting Up Consent Management

1. Add your Google Analytics measurement ID
2. Enable Cookie Banner in Cookies and Visitor Data panel
3. Choose "Opt-In and Opt-Out" banner type
4. Customize banner text (optional)
5. Save settings

Tracking Accuracy Tips

• Filter out your own IP address to prevent skewing data
• Use Google Analytics filters to exclude internal traffic
• Preview pages in incognito mode to avoid registering test views

E-commerce Tracking Squarespace automatically sends these transaction details:

• Order ID
• Store name
• Total purchase amount (including shipping)
• Customer location (city, region, country)
• Product details

Best Practices

• Regularly check your tracking setup
• Monitor consent management compliance
• Review data accuracy in Google Analytics
• Set up conversion goals for important actions

Remember to consult Google's documentation for specific Analytics features and troubleshooting support.

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