Traffic data and interactions on your website can be analyzed through three key metrics in the Analytics Traffic menu:

1. Unique Visitors: Tracks actual visitors through browser cookies (active for 2 years), representing your loyal audience.

2. Visits: Records individual browser sessions lasting up to 30 minutes, with sessions ending at midnight. Multiple visits can be logged by the same user if they return after 30+ minutes.

3. Pageviews: Counts actual page requests, including:

• Collection content
• Password-protected pages (post-access)
• Unlinked section pages
• Index pages (version 7.0)

Analyzing Traffic Data

• Select date ranges from January 2014 onward
• View percentage changes between periods
• Track trends through interactive line graphs
• Filter by specific KPIs

Device and Source Analytics When viewing Visits data, you can analyze:

• Device types (Mobile, Desktop, Tablet)
• Traffic sources
• Browser usage
• Operating systems

Index Page Tracking

• Main index page views count for the index, not subpages
• Direct subpage URL visits count separately
• Customize sharing methods to optimize page views

Note: Chrome's "Do Not Track" setting may affect Analytics accuracy by logging each page view as a new visitor when enabled.

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