Measure your site's traffic and engagement with three key performance indicators (KPIs):

Unique Visitors

• Estimates total number of actual visitors
• Tracked via 2-year browser cookie
• Measures loyal audience and readership
• Resets when visitors clear cookies or use different browsers

Visits

• Single browsing sessions that can include multiple pageviews
• Tracked with 30-minute browser cookie
• Sessions end at midnight
• One person can register multiple daily visits
• Indicates attention and engagement

Pageviews

• Total page requests received
• Includes: Not linked pages, collection items, password-protected pages
• Excludes: Image URLs, scripts, 404 pages

Index Page Views (v7.0)

• Sub-pages accessed from main index count as index page view
• Direct sub-page URL access counts as individual page view

Analytics Dashboard Features

• Date range filtering from January 2014
• Percent change comparisons
• Traffic alerts
• Daily/weekly/monthly view options
• Interactive line graph showing trends

Additional Data Breakdowns

• Device type (mobile, computer, tablet)
• Traffic sources
• Browser usage
• Operating systems

Note on Chrome's "Do Not Track"

• When enabled, each page view registers as new visitor
• May inflate unique visitors and visit data
• Pageview count remains accurate

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